There is such a wealth of technologies the “digital native” uses on a daily basis… how can a library pick which methods will reach the most users in the most effective way? Is a text message, or an email, or a video clip, or a blog entry, or an RSS feed, or a photo, or a MySpace page, or a task embedded in a game the way to get information into the hands of a student? And what kind of time, expertise and energy is required of library staff to support any of these communication venues? This session will focus on an evaluation of the current technologies available for libraries to communicate with the “digital natives” and what kind of impact these technologies will have on both students and library staff.